Posted by admin on January 21st, 2010
It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?
In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.
Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?
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Posted by admin on January 1st, 2010
1. Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they’ve been hording there.
Here’s how it works… First, the customer leaves your store without making the purchase. Second, time causes the desire for the product to fade, and distracts them from making their way back. Finally, your “almost customer” totally forgets about making the purchase, and you can kiss potential profits good-bye.
Don’t let it happen to you! Make deals so irresistible they just can’t say no, and set an expiration date. Yes, put a little press on them to buy TODAY! Reward them for complying, and make sure they forfeit the deal if they don’t. Don’t be victimized by “almost sales” that could be turned into REAL profits!
2. Stay Off The Top Of Their Priority List
Hey, sometimes we need to be reminded of exactly what is and what isn’t important in life. Where we spend our money indicates its level of importance. Are your customers telling you that your product isn’t significant to them?
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Posted by admin on September 21st, 2009
How many times has it happened to you? You walk through the doors of a place of busineess and here he comes – perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself… “Yeah, right!”
The distrust between consumer and salesman is a longstanding feeling. After all, you know they are wanting to make a buck off your purchase. Sure, you don’t mind them making a few dollars… everybody has to make a living… but heck, it would be nice if they were at least a little concerned about what your needs are too!
Let’s face it… customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps that you can take to give them the confidence they need to take the plunge.
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