Posted by admin on January 23rd, 2010
1. Advertise Smart
Nothing risked nothing gained… Wise marketers understand the good sense in trying new advertising methods, but don’t go out on a limb to experiment. Are the advertising campaigns you’ve been using working, but not setting off the explosive response rates that you are looking for? Try this… experiment with about 20 percent of your advertising budget, and let the remaining 80 percent continue to do its job of keeping a steady stream of customers coming in.
2. Reduce and Multiply
Big isn’t always better, sometimes quantity is more effective. Try reducing the size of your current advertisements and run more. Surprisingly, short ads often generate more response than long ads. Yep, keep it short and sweet, and watch the results.
3. Liven up Your Ads
Take a look at your current advertisements. Are they full of active, lively, colorfully stimulating phrases? Yeah, get rid of all those boring words and replace them with phrases like…it’s as easy as 1, 2, 3… hurry! Don’t miss out…Save, save, save!…Act now!… That’s right, keep things hopping and full of action for effective advertising results.
4. Give ‘em the Warm Fuzzies
People buy products for the feeling they get from the purchase. How do you feel when you get a new car? Yeah, excited, proud and anxious to show it off a little bit. Keep in mind these feelings, and draw word pictures with your advertisements that will stimulate them. Yeah, you’ll be surprised at the results you’ll get from encouraging and dramatizing the desires of your readers.
5. Send Them a Postcard
It only takes a minute to read the back of a postcard. Most people are just like you – busy, busy, busy. Regardless of how busy we are, all of us automatically read postcards that are short, clear and concise. Send postcards with short ads to your target audience, and watch the flood of response sweep in.
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Posted by admin on January 22nd, 2010
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.
Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, becauseit means you are not effectively planning to alterindividual perception among your key outside audienceswhich then would help you achieve your managerialobjectives.
It would also tell us that, even as a business, non-profit orassociation manager, you’re not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.
So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization’s public relations effort stays sharply focused.
The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
If this sounds vaguely familiar, try to remember that your PR effort must require more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.
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Posted by admin on January 21st, 2010
It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?
In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.
Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?
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Posted by admin on January 20th, 2010
Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.
To make money in today’s Internet Marketing environment, one must specialize in well defined niche topics.
Lets examine a few misconceptions when it comes to niche marketing.
Misconception #1: You do not have to be an expert in the Niche field you choose!
Everyone says you should only choose a Niche that you are an expert in…nonsense!
The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.
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